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RDA is an independent, full-service, fully integrated agency based in New York City. We work for exciting and challenging clients: MTV, Sony Broadcast and Professional, Beiersdorf (NIVEA), Harry & David, Empire State Building Observatory, Starwood Hotels, and many others. We take great pride in our ability to build brands and help our clients bring great work to life, no matter the medium.
In short:
We are looking for a creative and strategic individual who has experience working with consumer brands leveraging social networking tools and managing online communities. You will be in charge of planning, developing, executing, implementing, managing, measuring and reporting social media marketing strategies.
Ideal candidate must have deep understanding and experience of building digital media campaigns in social platforms that demonstrate how owned, paid, earned media fit together as part of the overall marketing strategy.
Key responsibilities:
- Develop engaging social marketing strategies using different social platforms (Facebook, Twitter, blogs, location-based marketing, YouTube, etc.)
- Collaboration with multiple departments (creative, media, planning, tech) to ensure proper integration of the social element within the marketing strategy.
- Community management: grow and nurture our clients online communities.
- Monitoring and reporting: use online sentiment monitoring tools (ex: Radian6, Sysomos, etc.) to provide reports on campaign highlights and performance.
- Evaluation: responsible for defining KPIs and success metrics.
- Social media management & monitoring: monitor our clients brands and competitors; produce weekly and monthly reports.
- Develop social media guidelines, content strategies, and best practices.
- Involved in both client projects and new business: you should have rock solid communication and presentation skills, both oral and written (high level of proficiency in PowerPoint, good writer).
Core skills:
- Highly organized: You have a keen attention to detail, a sense of urgency and are able to handle multiple projects concurrently.
- Marketer at heart: You understand that social media isnt a gimmick that exists in a vacuum. Its a powerful tool that unlocks new ways of solving marketing problems.
- Catalyst: You dont hope for ideas, you make them happen. You know how to get things done.
- Friendly: You form positive relationships with the people you work with. Were an apolitical, ego-free, sans-bullshit family. We like to like the people we work with.
- Curious: You are up-to-date with the latest advances in new media (social media, mobile, augmented reality, etc.), you know that reading Mashable is far from enough. You test and try new tools, you are able to talk the ever-evolving talk and walk the ever-evolving walk.
- Social by nature: You cant keep your knowledge to yourself and cant wait to absorb other peoples insights. You have a social footprint of your own.
Other requirements:
- Bachelor degree in Marketing, Communications, or equivalent.
- Prior advertising agency experience a must (digital or social agency is a plus).
- Passion for online / technology products and services
- 3+ years of digital experience.
- Familiarity with Online Metrics and Tracking Tools (Radian6, Google Analytics, Omniture).
- Job is based in New York City, no remote work.
- Full-time employee.
What we offer you besides a great job: a competitive salary, excellent benefits (Health, dental, 401k, etc.) and a working atmosphere full of nice, talented, driven people, willing to make great stuff happen.
Send the following to jobs@rdai.com:
1) Resume.
2) Salary requirements.
3) Specific examples of campaigns youve worked on and what your role was.
4) Links to your public personal & professional social media footprint and experience such as Twitter accounts or blogs.
More about RDA:
www.rdai.com
www.facebook.com/rdaintegrated
